Digital Marketing Tips for SMBs

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Being an entrepreneur in this day and age is no picnic. The competition is fierce and the development of technology has a huge impact on the success of a certain business. This has become the case even more since the pandemic sped up digitalization altogether. Nowadays, entrepreneurs need to have a wider skill set than earlier and it is more difficult to keep their business alive. In that respect, here are some tips to keep in mind if you want your business to thrive in these trying times.

Ask for feedback

Most business owners spend time wondering what their current and potential customers think of their work. It is easy to get inside your own head and start overthinking. The truth is you will never know if your thoughts are correct unless you ask. This is why feedback is important. Many people fear to ask for it, but it is actually a chance for growth. The sooner you hear some positive and negative criticism, the sooner you will know what you are doing well and what aspects of your business need some improvement. So, get to work and start creating those feedback surveys after purchase on your website and think of a list of questions you want to ask your users. Don’t forget to add a place for suggestions on how you can do better, that is free business advice from your target audience.

Check out the competition

In order to thrive in a competitive industry, one needs to be aware of what they’re up against. It is difficult to set long term goals without knowing how high the bar has been set. This is why extensive research should be done. Having this in mind, stop thinking like a business owner and start thinking like a customer. Create accounts, use your rivals’ services and assess them all in your own documentation. Make notes on all the pros and cons of the experiences you had as a customer and make a report that sums everything up. After that, create your own development plan to incorporate all the things you liked into your own work, as well as to eliminate some things you found to bother you. Also, write down everything these businesses and yours lack that you would find useful after having conducted the research. It will definitely do your business well.

Optimize your website

Lagging websites are a source of great frustration for all internet users around the globe. Most businesses do not have this problem in the beginning, however, as time goes by and the number of users increases, the responsiveness of the website deteriorates quickly unless you do something about it. It is only logical that a website cannot function on the same level of efficiency when it has 20 users and several hundred or thousand of them. If you lack the knowledge of the subject, it is best to hire experts in responsive web design and prevent this issue from happening to you. It will save you many customers in the future and you will be able to sit back and enjoy seeing the number of your website’s users grow without any fear. However, you must act quickly, the problem can escalate overnight and the cost of a failing website is very high in terms of customers.

Improve social media

Nowadays, more people than ever use social media. This means that the impact of social media in business has never been higher. Regardless of how well you know the possibilities of all social networks you use for business, you can always learn more. It is important to use the potential of these networks to the fullest. Therefore, learn as much as possible about posting content. There are core times for posting content and also there is an advised rate of posting and this is different for different social networks. Also, some networks are best for reaching out to your target audience, while others are best for brand exposure. You can hire a marketing service to do this for you or do the work yourself. Nevertheless, it has to be done and it is a ticket for your business’ present and future.

Be creative

Every business needs to have that special something that sets it apart from all others. Surely, there are rules when it comes to many things in business, but that extra flavour is something that needs to be authentic. It should depict you and the core purpose of your business. How do you want to present yourself? What is your business all about? The quest for that special something is not simple, but it is necessary and it cannot really be planned. It just comes to you one day. Until it does, make sure to do everything the best possible way and try to inspire yourself by reading, listening to music, inspirational talks and people, etc. Do everything in your power to find the core identification of your business and yourself in it. Once you do, we are certain everyone will love it.

Keep it simple

Many business owners make the mistake of adding too many things on their website and any online account or presentation. They feel pressured to be appealing and catchy that they usually exaggerate and end up doing more harm than good. It is advised to learn about design and the power of a good presentation. However, it is also important not to implement everything you ever heard about design into one website. When it comes to the world of business and its design, less is usually more. Your customers are pragmatic people that don’t have a lot of free time or will to dig through flashy headlines and aggressive pop ups. They would probably appreciate something simple instead.

Remember, the most important thing about your website should be clear instructions on how to use the services, as well as the quality of those services. You definitely should improve various aspects of your digital marketing, but these are all extras. Make sure not to forget and jeopardize its main purpose and its clarity along the way.


Author Byline: Liam Collins is a tech pundit and Web enthusiast working at He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.


I have 22 Year experience in website development, blogging, Seo, Link building. Digital Mareting Expert Certified By Hubspot Academy. Social Media Marketing Expert Certifed by Hubspot Academy. Google Adword Certifed Expert.

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