The Modern Rules of Virtual Staging
Isn’t it so remarkable how tremendously fast the marketing world is evolving? Staging, as used in real estate, is preparing a property to be sold, such as a home, to appeal to the largest number of buyers and increase its value. Conventional home staging or as more commonly known ‘traditional staging’ is expensive and time-consuming. You can view more about virtual staging and finding the right partner.
Such staging techniques have become more popular over the years as a powerful real estate marketing tool. The procedure is as simple as taking photos of the home or office to be sold and then using a virtual software or staging company to bring your dream home into reality by adding furniture, electronics, and all other décors to fit your ideal property’s appearance.
There are, however, certain dos and don’ts that ensure the success of this strategy:
Thoroughly Prepare the Room for the Shoot
What is the main goal of your approach with virtual staging as one of your key tools in marketing? Maximum potential prospects and sales right? This requires the room to look the best possible but at the same time real. High-quality photoshoots capture every aspect of the room from dents to dust.
On that note, ensure the room is repainted as much as possible and thoroughly cleaned up and repaired before the shoot.
Choose A Theme and Supplement with Furniture That Matches It
As prevalently said, our interiors are an insight into our brains. What is your prime theme? Do you have the rich colors, detailed fabrics, and a load of pillows to go with your Bohemian décor or the clean lines and minimal fussy detailed spaces for your Mid-century modern design?
Ensure the style of furnishings matches the theme of the room. This sounds obvious and basic, right. The interior design emphasizes this and it applies in virtual staging where the furniture, décor, and appliances should match the physical space.
Various virtual staging software have libraries you can pick from, or even better, you can leave to professionals if you can afford it
The Room Should Be Realistic
Successful virtually staged images should be as realistic as possible by adding effects such as reflections and shadows. Take clear, high-quality photos that will make it easier for the 3D enhancements and at the same time appear natural. We recommend that you take photos during the day when there is decent lighting.
Some apps enable you to come up with realistic designs.
Do Not Go Overboard with Virtual Staging
As exciting and creatively limitless as this process can be, do not be carried away. In efforts to break up boring walls, one can have too many furnishings making the room look overwhelmingly cluttered. On the other hand, do not go to the other extreme and leave the walls too bad. Use simple touch-ups such as television sets, mirrors, or artwork to fill up. Empty rooms look smaller and thus furnishing helps clients with depth perception.
Do Not Include Deceptive Elements
It is important to not include components that mislead the clients such as fixed features that do not exist e.g. a fireplace, views from the property that do not exist e.g. lakes, and furniture that will not fit into a room’s dimensions.
Keep Up With Trends
Do not personalize the style. Do some research into what your target buyer likes such as furniture, themes whether vintage or modern, for example. Remember the goal of virtual staging is to satisfy the clients’ desires with a space they can envision themselves in.
If you are doing this as a staging expert, you can provide a catalog to your clients to pick from, advise them and ensure whatever you come up with is alluring but at the same time satisfies their needs, likes, and dislikes in mind.
Liven Your Exterior
Pay attention to your exterior as well, capture striking moments such as the sunsets and ensure the lawn or garden looks attractive. This increases the potential of your property, as it is equally important.
Be Ethical about Your Virtual Staging
The number one most important rule or guide to it is noting its purpose; to help potential buyers visualize the potential of the home and not in any way deceive them. Clients should be notified of the virtual staging. The process should only involve placement and removal of furniture but not hiding flaws or exaggerating aspects of the space that do not exist.
In addition, inform the client that the photos are virtually staged to avoid problems or any trigger of mistrust from them.
Final Thoughts
The majority of property buyers begin their search online thus visual marketing drives more organic traffic. Virtual staging plays a great role in this mode of marketing. Ensure your photos are high quality, with the best angles, realistic, and represent the best look of the property you are selling. To avoid legal action, you must designate virtually staged images as such in all media marks. Do not limit your imagination but ensure it is all doable in real life.
